How the Best SEO Company Stays on Top of Google Algorithm Changes

One of the most important factors to consider when selecting an SEO company is its ability to stay on top of the Google algorithm changes. This is very necessary because these updates occur numerous times a year. While some of these are only minor, there are other cases where major updates are rolled out, and these can have a significant effect on search results. This is the main reason why it is vital for you to choose the best SEO company to ensure that your website will stay ahead of these algorithm changes.
 
A recent example of a Google algorithm change happened on the 21st of December just last year. Because this update occurred just a few days before the holiday season, it was very bad for many site owners and online businesses. This happened despite Google's promise that there would be no Panda updates before the holidays. The recent “Panda refresh” affected approximately 1.3 percent of all English-based web queries.
 
How to Prevent Penalties from Google Algorithm Updates that May Affect Your Online Business
 
Are you aware of the fact that many of the Google algorithm changes tend to affect the search results of websites that do not have high quality web content? If your website did not feature content that Google perceived as 'high quality', chances are, it was affected by the recent Panda refresh. On the other hand, when you have the best SEO company on your side, you can prevent your site from negative affects of a Panda refresh. Working with one of the top SEO companies will allow you to stay on top of regular updates.
 
What the Top SEO Companies Do to Stay Ahead of the Game
 
How do the top SEO companies ensure that their clients' sites are not adversely affected by these content-related Google updates? They possess a complete understanding of the following:
 
1. The Role of SEO in the Success of a Website - The leading SEO companies know that SEO is a major contributing factor to the success of a website. This is why content writing is one of the most crucial parts of SEO planning.
 
2. The Quality of the Web Content affects Rankings and Ratings on Google - Again, many Google algorithm updates affect the search results of sites that Google interprets to not have high quality content. When you hire a leading SEO company, you can expect relevant, optimized, and well written SEO articles that will produce higher Google rankings.
 
To work with the one SEO company that you can trust to keep you ahead of these Google algorithm changes, choose Bergstrom SEO, Inc. Visit www.bergstrom-seo.com now for more details.

 

How the Best SEO Company Calculates Website Value

When you hire a SEO company you want and expect the value of your website to increase over time. It is important for you to understand the manner in which a SEO company is affecting the website’s value and which techniques they are applying. In addition, it is pertinent that you are aware of how website value is calculated.

Many different websites offer algorithms that help you assess the value of your website. However, the specific calculations that are used are typically unknown, so you are often in the dark about the manner in which the value was decided. The best SEO company will consider all the factors that affect the website’s value and use these to arrive at an exact value. Some of these factors include:

- Revenue: This refers to the amount of money your website generates on an average per month. It is possible to view this exact figure if the website is monetized. However, you will have to consider advertising costs, merchandise sales and subscriptions. There are additional revenue streams that a SEO company can discover.

- Age and links: Both the number of years the website has been published and the number of inbound links are great assets to your website. The higher the number of inbound links, the higher the value of the website. The best SEO company also considers the ranking of the websites sending those links to your website.

- Domain name: The value of the website is greatly affected by the strength of your website’s domain name. If the domain name is relevant and generic to the niche that your business operates in, chances are the website value will be high.

Seek out the help of an experienced SEO company before visiting a website to determine the worth of your website.

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The Value of Backlinks

SEO is all about getting the basics right, which includes link building. Link building in an important aspect of SEO and influences Google’s decision to rank a website at a certain number. When you are thinking of getting the best SEO company they will vouch for this.

Though Google considers links very important when ranking websites, it renders differential treatment to links. When you consider getting the best SEO company, you should inquire how to make links appear important to Google.

The first tactic a SEO company employs is studying the contents of a page that links to the targeted website. They figure out what the page is about, if it is properly structured, if it contains credible information and if the content reflects the keyword or keywords of the targeted website.

The best way to look at links on a webpage is by viewing the page’s source. Click view on the action bar and select source, then check the following items.

- The title of the webpage should include a keyword that is relevant to your website. If it does not include a relevant keyword, consider changing the title of the page.

- The domain and URL of the webpage should contain relevant keywords that match the content of the page. The URL should contain at least one focus keyword.

- Is the page properly structured? Does the page have heading tags? Is there an overuse of heading tags? If there is an overuse of heading tags, consider removing them. If the page is not structured, you must structure the page.

- Are there links that point back to the website? This is not desirable and Google will penalize the website for it.

The above items are factors to consider when improving the link building efficiency of your websites to improve SEO rankings.

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